A Framework for Strategic Positioning in IT Management


Müller, Benjamin ; Ahlemann, Frederik ; Riempp, Gerold



URL: http://www.dke.univie.ac.at/wi2009/Tagungsband_8f9...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Business Services: Konzepte, Technologien, Anwendungen ; Teil 1: 9. Internationale Tagung Wirtschaftsinformatik : Wien, 25. - 27. Februar 2009
The title of a journal, publication series: Booksocg.at
Volume: 246
Page range: 25-34
Date of the conference: 25. - 27. Februar 2009
Place of publication: Wien
Publishing house: Österreichische Computer Ges.
ISBN: 978-3-85403-246-5
Publication language: English
Institution: Business School > Wirtschaftsinformatik IV (Mädche -2015)
Subject: 330 Economics
Abstract: Today IT executives need to define their IT strategy and align it with the overall corporate strategy. However, research offers them little advice with respect to determining the strategic position of their IT departments as a basis for strategic planning. Based on a review of concepts from general management, this paper proposes a framework for strategic positioning in IT management. The authors analyzed the general management literature. Additionally they observed three companies’ approaches to strategic positioning as a basis to building and refining their framework. The results suggest that strategic positioning is both a necessary and valuable task for IT managers. This strategic positioning should be based on a frame of reference that structures and integrates elements of benchmarking, competitive, and contextual analysis.

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Müller, Benjamin ; Ahlemann, Frederik ; Riempp, Gerold A Framework for Strategic Positioning in IT Management. Booksocg.at 246 25-34 In: Business Services: Konzepte, Technologien, Anwendungen ; Teil 1: 9. Internationale Tagung Wirtschaftsinformatik : Wien, 25. - 27. Februar 2009 (2009) Wien [Conference or workshop publication]


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