Conceptualizing Business Models for Competitive Advantage Research by Integrating the Resource and Market-Based Views

Steininger, Dennis M. ; Huntgeburth, Jan ; Veit, Daniel J.

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URN: urn:nbn:de:bsz:180-madoc-299931
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: A Renaissance of Information Technology: for Sustainability and Global Competitiveness : proceedings AMCIS 2011
Page range: Paper 286
Conference title: 17th Americas Conference on Information Systems 2011
Location of the conference venue: Detroit, Mich.
Date of the conference: August 4-7, 2011
Place of publication: Atlanta, Ga.
Publishing house: AISeL
ISBN: 978-0-615-50707-1
Publication language: English
Institution: Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit 2006-2013)
Subject: 650 Management
Keywords (English): E-Business , Business Models , Resource-Based View of the Firm , Market-based View , Components , Strategy
Abstract: Two opposing theories have been proposed to explain competitive advantage of firms. First, the market-based view (MBV) is focused on product or market positions and competition while second, the resource-based view (RBV) aims at explaining success by inwardly looking at unique resources and capabilities of a firm. Research has been struggling to distinguish impacts of these theories for illuminating performance. Business models are seen as an important concept to systemize the business and value creation logic of firms by defining different core components. Thus, this paper tries to assess associations between these components and MBV or RBV perspectives by applying content analysis. Two of the business model components were found to have strong links with the MBV while three of them showed indications of their roots lying in the resource-based perspective. These results are discussed and theorized in a final step by suggesting frameworks of the corresponding perspectives for further explaining competitive advantage.
Additional information: Online Ressource

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