Brand awareness in business markets: When is it related to firm performance?


Homburg, Christian ; Klarmann, Martin ; Schmitt, Jens


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DOI: https://doi.org/10.1016/j.ijresmar.2010.03.004
URL: https://madoc.bib.uni-mannheim.de/30564
Additional URL: https://www.sciencedirect.com/science/article/pii/...
URN: urn:nbn:de:bsz:180-madoc-305642
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 27
Issue number: 3
Page range: 201-212
Place of publication: Amsterdam
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Homburg, Christian ; Klarmann, Martin ; Schmitt, Jens (2010) Brand awareness in business markets: When is it related to firm performance? Open Access International Journal of Research in Marketing : IJRM Amsterdam 27 3 201-212 [Article]
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