Brand awareness in business markets: When is it related to firm performance?

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DOI:	https://doi.org/10.1016/j.ijresmar.2010.03.004
URL:	https://madoc.bib.uni-mannheim.de/30564
Additional URL:	https://www.sciencedirect.com/science/article/pii/...
URN:	urn:nbn:de:bsz:180-madoc-305642
Document Type:	Article
Year of publication:	2010
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	27
Issue number:	3
Page range:	201-212
Place of publication:	Amsterdam
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics