Co-creation in new service development: An experiment


Schuhmacher, Monika C. ; Kuester, Sabine ; Feurer, Sven


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URL: https://ub-madoc.bib.uni-mannheim.de/31037
Additional URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
URN: urn:nbn:de:bsz:180-madoc-310374
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 23
Page range: 120-121
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, FL
Date of the conference: 17.-19.02.2012
Author/Publisher of the book
(only the first ones mentioned)
:
Bharadwaj, Sundar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven Co-creation in new service development: An experiment. Open Access Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Conference or workshop publication]
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