Price complexity and perceptions of price fairness: The moderating effect of need for cognition

Kuester, Sabine ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.

Kuester_et_al._2012.pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-310417
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 258-259
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, Fla.
Date of the conference: 17.-19.02.2012
Publisher: Bharadwaj, Sundar
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: Online-Ressource

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