When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction

Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.

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URL:	https://ub-madoc.bib.uni-mannheim.de/31582
URN:	urn:nbn:de:bsz:180-madoc-315826
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings
Page range:	216
Date of the conference:	May 22-25, 2012
Author/Publisher of the book (only the first ones mentioned):	Rita, Paulo
Place of publication:	Brussels
Publishing house:	EMAC
ISBN:	978-989-732-004-0
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction.

Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Conference or workshop publication]

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ORCID: Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C.

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