When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reductionFeurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.
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Feurer, Sven ; Kuester, Sabine ![]() ![]() |
BASE:
Feurer, Sven
;
Kuester, Sabine
;
Schuhmacher, Monika C.
Google Scholar: Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.
ORCID: Feurer, Sven ; Kuester, Sabine
ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Google Scholar: Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.
ORCID: Feurer, Sven ; Kuester, Sabine

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