Tactical launch decisions for technological innovations: The importance of customer innovativeness


Kuester, Sabine ; Schuhmacher, Monika C.


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URL: https://ub-madoc.bib.uni-mannheim.de/31583
URN: urn:nbn:de:bsz:180-madoc-315833
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings
Page range: 217
Date of the conference: May 22-25, 2012
Author/Publisher of the book
(only the first ones mentioned)
:
Rita, Paulo
Place of publication: Brussels
Publishing house: EMAC
ISBN: 978-989-732-004-0
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access Rita, Paulo 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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BASE: Kuester, Sabine ; Schuhmacher, Monika C.

Google Scholar: Kuester, Sabine ; Schuhmacher, Monika C.

ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.

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