Tactical launch decisions for technological innovations: The importance of customer innovativeness

Kuester, Sabine ; Schuhmacher, Monika C.

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URL:	https://ub-madoc.bib.uni-mannheim.de/31583
URN:	urn:nbn:de:bsz:180-madoc-315833
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings
The title of a journal, publication series:	Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012
Page range:	217
Date of the conference:	May 22-25, 2012
Publisher:	Rita, Paulo
Place of publication:	Brussels
Publishing house:	EMAC
ISBN:	978-989-732-004-0
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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