Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Homburg, Christian ; Artz, Martin ; Wieseke, Jan

DOI:	https://doi.org/10.1509/jm.09.0487
URL:	http://journals.ama.org/doi/abs/10.1509/jm.09.0487...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	76
Issue number:	3
Page range:	56-77
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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