Love Actually? Measuring and Exploring Consumers' Brand Love

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel

Document Type: Book chapter
Year of publication: 2012
Book title: Consumer-Brand Relationships : Theory and Practice
Page range: 137-150
Publisher: Fournier, Susan
Place of publication: London [u.a.]
Publishing house: Routledge
ISBN: 978-0-415-78303-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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