Love Actually? Measuring and Exploring Consumers' Brand Love

Document Type:	Book chapter
Year of publication:	2012
Book title:	Consumer-Brand Relationships : Theory and Practice
Page range:	137-150
Publisher:	Fournier, Susan
Place of publication:	London [u.a.]
Publishing house:	Routledge
ISBN:	978-0-415-78303-3
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel

Google Scholar: Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel

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