Love Actually? Measuring and Exploring Consumers' Brand Love


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel



Document Type: Book chapter
Year of publication: 2012
Book title: Consumer-Brand Relationships : Theory and Practice
Page range: 137-150
Publisher: Fournier, Susan
Place of publication: London [u.a.]
Publishing house: Routledge
ISBN: 978-0-415-78303-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel (2012) Love Actually? Measuring and Exploring Consumers' Brand Love. Fournier, Susan Consumer-Brand Relationships : Theory and Practice London [u.a.] 137-150 [Book chapter]


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