Green Branding: Do Local and Global Brands Benefit from Organic Labeling

DOI:	https://doi.org/10.1007/978-3-319-10873-5_258
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Additional URL:	https://www.researchgate.net/publication/312809744...
Document Type:	Conference or workshop publication
Year of publication:	2015
Book title:	The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Volume:	34
Page range:	443
Conference title:	2011 AMS Annual Conference
Location of the conference venue:	Coral Gables, FL
Date of the conference:	May 24-27, 2011
Publisher:	Dato-on, Mary Conway
Place of publication:	Cham [u.a.]
Publishing house:	Springer [u.a.]
ISBN:	978-3-319-10872-8 , 978-3-319-10873-5 , 0-939783-37-1
ISSN:	NULL
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Heinrich, Daniel ; Schäfer, Daniela B.

Google Scholar: Heinrich, Daniel ; Schäfer, Daniela B.

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