Green Branding: Do Local and Global Brands Benefit from Organic Labeling


Heinrich, Daniel ; Schäfer, Daniela B.



DOI: https://doi.org/10.1007/978-3-319-10873-5_258
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Additional URL: https://www.researchgate.net/publication/312809744...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Volume: 34
Page range: 443
Conference title: 2011 AMS Annual Conference
Location of the conference venue: Coral Gables, FL
Date of the conference: May 24-27, 2011
Publisher: Dato-on, Mary Conway
Place of publication: Cham [u.a.]
Publishing house: Springer [u.a.]
ISBN: 978-3-319-10872-8 , 978-3-319-10873-5 , 0-939783-37-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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