Second Generation Measures for Determining Data Quality in Marketing Research

Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 68-69
Conference title: AMA Winter Educators' Conference 2011
Location of the conference venue: Austin, TX
Date of the conference: 18.-20.02.2011
Publisher: Srinivasan, Raji
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61839-064-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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