Second Generation Measures for Determining Data Quality in Marketing Research

Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	22
Page range:	68-69
Conference title:	AMA Winter Educators' Conference 2011
Location of the conference venue:	Austin, TX
Date of the conference:	18.-20.02.2011
Publisher:	Srinivasan, Raji
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61839-064-6
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

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