Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment

Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	23
Page range:	256-257
Conference title:	2012 AMA Marketing Winter Educators' Conference
Location of the conference venue:	St. Petersburg, FL
Date of the conference:	17.-19.02.2012
Publisher:	Bharadwaj, Sundar
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-62276-649-9
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena

Google Scholar: Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena

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