Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study

Ebertin, Cornelia ; Bornemann, Torsten ; Hattula, Stefan ; Kraus, Florian

Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings
The title of a journal, publication series: Proceedings of the 41th EMAC Conference
Page range: 306
Date of the conference: May 22-25, 2012
Publisher: Rita, Paulo
Place of publication: Lisbon
Publishing house: ISCTE Business School
ISBN: 978-989-732-004-0
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics
Additional information: USB-Stick

Dieser Eintrag ist Teil der Universitätsbibliographie.

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