Together we can make it: Exploring why consumers engage in boycotts


Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph



DOI: https://doi.org/10.1007/978-3-319-50008-9_21
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
Page range: 71
Conference title: 2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue: Reims, France
Date of the conference: 19.-20.07.2011
Author/Publisher of the book
(only the first ones mentioned)
:
Campbell, Colin L.
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-50006-5 , 978-3-319-50008-9
ISSN: 2363-6165 , 2363-6173
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph Together we can make it: Exploring why consumers engage in boycotts. Campbell, Colin L. 71 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress (2017) Cham 2011 Academy of Marketing Science World Marketing Congress (WMC) (Reims, France) [Conference or workshop publication]


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