Together we can make it: Exploring why consumers engage in boycotts

Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph

Document Type: Conference or workshop publication
Year of publication: 2017
Book title: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
Page range: 71
Conference title: 2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue: Reims, France
Date of the conference: 19.-20.07.2011
Publisher: Campbell, Colin L.
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-50006-5 , 978-3-319-50008-9
ISSN: 2363-6165 , 2363-6173
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item