Together we can make it: Exploring why consumers engage in boycotts

DOI:	https://doi.org/10.1007/978-3-319-50008-9_21
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
Page range:	71
Conference title:	2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue:	Reims, France
Date of the conference:	19.-20.07.2011
Publisher:	Campbell, Colin L.
Place of publication:	Cham
Publishing house:	Springer
ISBN:	978-3-319-50006-5 , 978-3-319-50008-9
ISSN:	2363-6165 , 2363-6173
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph

Google Scholar: Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph

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