Branding Universities: An Updated View of Factors Underlying College Choice

Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria

Document Type: Conference or workshop publication
Year of publication: 2017
Book title: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
Page range: 370-372
Conference title: 2011 Academy of Marketing Science World Marketing Congress (WMC)
Location of the conference venue: Reims, France
Date of the conference: July 19-23, 2011
Publisher: Campbell, Colin L.
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-50006-5 , 978-3-319-50008-9
ISSN: 2363-6165 , 2363-6173
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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