Adolescents' perceived brand stress: Concept, measurement, and relevance

Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 40
Page range: 231
Conference title: 40th EMAC Annual Conference 2011
Location of the conference venue: Ljubljana, Slovenia
Date of the conference: 24-27 May 2011
Publisher: Makovec Brencic, Maja
Place of publication: Ljubljana
Publishing house: Fac. of Economics, Univ. of Ljubljana
ISBN: 978-961-240-211-2 , 961-240-211-6
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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