Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany

Albrecht, Carmen-Maria ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: 2010 AMS Cultural Perspectives in Marketing (CPM) Conference, IESéG : Lille, France, July 21–24 2010
The title of a journal, publication series: Proceedings of the ... Annual Conference of the Academy of Marketing Science
Page range: 97-99
Conference title: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue: Lille, France
Date of the conference: 21.-24.07.2010
Place of publication: Coral Gables, Fla.
Publishing house: AMS
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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