Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany

URL:	https://www.researchgate.net/publication/300887604...
Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	2010 AMS Cultural Perspectives in Marketing (CPM) Conference, IESéG : Lille, France, July 21–24 2010
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Page range:	97-99
Conference title:	2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue:	Lille, France
Date of the conference:	21.-24.07.2010
Place of publication:	Coral Gables, Fla.
Publishing house:	AMS
ISSN:	NULL
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Bauer, Hans H.

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