Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences


Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.



URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
Volume: 20
Page range: 3
Conference title: 2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
Location of the conference venue: Denver, CO
Date of the conference: 20.-22.05.2010
Publisher: Manning, Kenneth C.
Place of publication: Chicago, IL
Publishing house: AMA
ISBN: 0-87757-341-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H. Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences. Manning, Kenneth C. 20 3 In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO (2010) Chicago, IL 2010 AMA Marketing and Public Policy Conference "Sustainability and Society" (Denver, CO) [Conference or workshop publication]


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