Suboptimal segmentation: Assessing the use of demographics in financial services advertising

DOI:	https://doi.org/10.1057/fsm.2011.21
URL:	https://www.researchgate.net/publication/257880897...
Additional URL:	https://www.econbiz.de/Record/suboptimal-segmentat...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of Financial Services Marketing : JFSM
Volume:	16
Issue number:	3/4
Page range:	173-182
Place of publication:	Basingstoke
Publishing house:	Palgrave Macmillan
ISSN:	1363-0539
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Piercy, Niall ; Campbell, Colin ; Heinrich, Daniel

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