When Companies get caught: The Effect of Consumers discovering undesirable firm Engagement online


Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel



DOI: https://doi.org/10.1002/pa.1413
URL: http://onlinelibrary.wiley.com/doi/10.1002/pa.1413...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Public Affairs
Volume: 12
Issue number: 2
Page range: 120-126
Place of publication: Chichester [u.a.]
Publishing house: Wiley
ISSN: 1472-3891
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel (2012) When Companies get caught: The Effect of Consumers discovering undesirable firm Engagement online. Journal of Public Affairs Chichester [u.a.] 12 2 120-126 [Article]


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