When Companies get caught: The Effect of Consumers discovering undesirable firm Engagement online

DOI:	https://doi.org/10.1002/pa.1413
URL:	http://onlinelibrary.wiley.com/doi/10.1002/pa.1413...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of Public Affairs
Volume:	12
Issue number:	2
Page range:	120-126
Place of publication:	Chichester [u.a.]
Publishing house:	Wiley
ISSN:	1472-3891
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel

Google Scholar: Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel

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