The effects of organic labels on global, local, and private brands : more hype than substance?


Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B.



DOI: https://doi.org/10.1016/j.jbusres.2011.12.028
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 66
Issue number: 8
Page range: 1035-1043
Place of publication: New York, NY [u.a.]
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Additional information:

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B. (2013) The effects of organic labels on global, local, and private brands : more hype than substance? Journal of Business Research : JBR New York, NY [u.a.] 66 8 1035-1043 [Article]


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