Branding in election campaigns: Just a buzzword or a new quality of political communication?

Adolphsen, Manuel

Document Type: Book chapter
Year of publication: 2010
Book title: Politische Kommunikation heute
Page range: 29-46
Publisher: Mok, Kathrin
Place of publication: Berlin
Publishing house: Frank & Timme
ISBN: 978-3-86596-271-3
Publication language: English
Institution: School of Humanities > Medien- und Kommunikationswissenschaft (Wessler 2007-)
Subject: 300 Social sciences, sociology, anthropology

Dieser Eintrag ist Teil der Universitätsbibliographie.

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