The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation


Helmig, Bernd ; Schumacher, Pascal



Document Type: Conference presentation
Year of publication: 2007
Conference title: 36th European Marketing Academy (EMAC)
Publication language: English
Subject: 330 Economics







Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item