The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation


Helmig, Bernd ; Schumacher, Pascal


Document Type: Conference presentation
Year of publication: 2007
Conference title: 36th European Marketing Academy (EMAC)
Publication language: English
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd and Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2007) 36th European Marketing Academy (EMAC) [Conference presentation]


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