The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation

Document Type:	Conference presentation
Year of publication:	2007
Conference title:	36th European Marketing Academy (EMAC)
Publication language:	English
Subject:	330 Economics

BASE: Helmig, Bernd ; Schumacher, Pascal

Google Scholar: Helmig, Bernd ; Schumacher, Pascal

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item