Promoting Good Individual and Prosocial Behavior: On the Impact of Social and Temporal Framing on Social Marketing Effectiveness

Thaler, Julia

Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics

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