Promoting Good Individual and Prosocial Behavior: On the Impact of Social and Temporal Framing on Social Marketing Effectiveness

Thaler, Julia

Document Type:	Conference presentation
Year of publication:	2010
Conference title:	39th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	330 Economics

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