Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success


Kuester, Sabine ; Homburg, Christian ; Heß, Silke C.


DOI: https://doi.org/10.1111/j.1540-5885.2012.00968.x
URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1540-...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: The Journal of Product Innovation Management
Volume: 29
Issue number: Supp.1
Page range: 38-52
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Article]


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