Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success

DOI:	https://doi.org/10.1111/j.1540-5885.2012.00968.x
URL:	http://onlinelibrary.wiley.com/doi/10.1111/j.1540-...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	The Journal of Product Innovation Management
Volume:	29
Issue number:	Supp.1
Page range:	38-52
Place of publication:	Oxford
Publishing house:	Wiley-Blackwell
ISSN:	0737-6782 , 1540-5885
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kuester, Sabine ; Homburg, Christian ; Heß, Silke C.

Google Scholar: Kuester, Sabine ; Homburg, Christian ; Heß, Silke C.

ORCID: Kuester, Sabine

, Homburg, Christian and Heß, Silke C.

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