Designing the marketing mix when launching a technological radical innovation

Schuhmacher, Monika C. ; Kuester, Sabine

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URL:	https://ub-madoc.bib.uni-mannheim.de/32552
Additional URL:	https://www.openaire.eu/search/publication?article...
URN:	urn:nbn:de:bsz:180-madoc-325522
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference
The title of a journal, publication series:	Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation"
Page range:	219-220
Conference title:	The 19th EIASM International Product Development Management Conference (IPDM)
Location of the conference venue:	Manchester, UK
Date of the conference:	June 18-19, 2012
Publisher:	Perks, Helen
Place of publication:	Brussels
Publishing house:	EIASM
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

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