Designing the marketing mix when launching a technological radical innovation

Schuhmacher, Monika C. ; Kuester, Sabine

Marketing_Mix_for_Technological_Radical_Innovations_Abstract.pdf - Published

Download (14kB)

Additional URL:
URN: urn:nbn:de:bsz:180-madoc-325522
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference
The title of a journal, publication series: Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation"
Page range: 219-220
Conference title: The 19th EIASM International Product Development Management Conference (IPDM)
Location of the conference venue: Manchester, UK
Date of the conference: June 18-19, 2012
Publisher: Perks, Helen
Place of publication: Brussels
Publishing house: EIASM
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

Metadata export


+ Search Authors in

+ Download Statistics

Downloads per month over past year

View more statistics

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item