Designing the marketing mix when launching a technological radical innovation


Schuhmacher, Monika C. ; Kuester, Sabine


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URL: https://ub-madoc.bib.uni-mannheim.de/32552
Additional URL: https://www.openaire.eu/search/publication?article...
URN: urn:nbn:de:bsz:180-madoc-325522
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference
Page range: 219-220
Conference title: The 19th EIASM International Product Development Management Conference (IPDM)
Location of the conference venue: Manchester, UK
Date of the conference: June 18-19, 2012
Author/Publisher of the book
(only the first ones mentioned)
:
Perks, Helen
Place of publication: Brussels
Publishing house: EIASM
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Designing the marketing mix when launching a technological radical innovation. Open Access Perks, Helen 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]
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ORCID: Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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