Workers’ Task Choice in Crowdsourcing and Human Computation Markets

Schulze, Thimo ; Krug, Simone ; Schader, Martin

Schulze,_Krug,_Schader_(2012)_-_Workers’_Task_Choice_In_Crowdsourcing_And_Human_Computation_Markets_(ICIS_2012).pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-326842
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: ICIS 2012 Proceedings : 33rd International Conference on Information Systems
Page range: Paper 40
Conference title: 2012 International Conference on Information Systems (ICIS 2012)
Location of the conference venue: Orlando, Fl.
Date of the conference: 16.-19.12.2012
Publisher: Huang, Ming-Hui
Place of publication: Atlanta, Ga.
Publishing house: AISeL
ISBN: 978-0-615-71843-9
Publication language: English
Institution: Business School > Wirtschaftsinformatik III (Schader 1991-2015, Em)
Subject: 004 Computer science, internet
330 Economics
Abstract: In human computation systems, humans and computers work together to solve hard problems. Many of these systems use crowdsourcing marketplaces to recruit workers. However, the task selection process of crowdsourcing workers is still unclear. We therefore outline this process and propose a structural model showing the criteria that workers use to choose tasks. The model is based on the person-job fit theory, which includes the measures demands-abilities fit and needs-supplies fit, in order to explain the work intention. We adapt the needs-supplies fit to the specific requirements of crowdsourcing markets by adding concepts for payment fit, enjoyment fit, and time fit. We further assume that the task presentation can have an effect on work intention. In this research-in-progress paper, we present our measures and experimental design as well as our newly developed method for participants’ recruitment. Our work could have strong implications for organizations using crowdsourcing marketplaces.
Translation of the title: Aufgaben-Auswahl von Arbeitern auf Crowdsourcing und Human Computation Marktplätzen (German)

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