New service development - It's not the same at all

Document Type:	Conference presentation
Year of publication:	2010
Conference title:	17th International Product Development Management Conference
Location of the conference venue:	Murcia, Spain
Date of the conference:	June 14-15, 2010
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas

Google Scholar: Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas

ORCID: Kuester, Sabine

; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas

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