New service development - It's not the same at all

Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas

Document Type: Conference presentation
Year of publication: 2010
Conference title: 17th International Product Development Management Conference
Location of the conference venue: Murcia, Spain
Date of the conference: June 14-15, 2010
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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