Causes and consequences of customer confusion


Buys, Sebastian ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2010
Conference title: 32nd INFORMS Marketing Science Conference
Location of the conference venue: Köln, Germany
Date of the conference: June 17-19, 2010
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Causes and consequences of customer confusion. (2010) 32nd INFORMS Marketing Science Conference (Köln, Germany) [Conference presentation]


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BASE: Buys, Sebastian ; Kuester, Sabine

Google Scholar: Buys, Sebastian ; Kuester, Sabine

ORCID: Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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