Drivers of eWOM Marketing for Successful New Product LaunchKuester, Sabine ; Thomsen, Jennifer
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Kuester, Sabine ![]() |
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Kuester, Sabine
;
Thomsen, Jennifer
Google Scholar: Kuester, Sabine ; Thomsen, Jennifer
ORCID: Kuester, Sabine
ORCID: 0000-0003-0985-2288 ; Thomsen, Jennifer
Google Scholar: Kuester, Sabine ; Thomsen, Jennifer
ORCID: Kuester, Sabine

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