Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective

URL:	http://toc.proceedings.com/19018webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	24
Page range:	147-148
Conference title:	AMA Winter Marketing Educators' Conference 2013
Location of the conference venue:	Las Vegas, Nev.
Date of the conference:	15.-17.02.2013
Publisher:	Rindfleisch, Aric
Place of publication:	Chicago, Ill. ; Red Hook, NY
Publishing house:	American Marketing Assoc. ; Curran
ISBN:	978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Ahearne, Michael ; Haumann, Till ; Kraus, Florian ; Wieseke, Jan

Google Scholar: Ahearne, Michael ; Haumann, Till ; Kraus, Florian ; Wieseke, Jan

ORCID: Ahearne, Michael ; Haumann, Till ; Kraus, Florian

; Wieseke, Jan

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