Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective

Ahearne, Michael ; Haumann, Till ; Kraus, Florian ; Wieseke, Jan

Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 24
Page range: 147-148
Conference title: AMA Winter Marketing Educators' Conference 2013
Location of the conference venue: Las Vegas, Nev.
Date of the conference: 15.-17.02.2013
Publisher: Rindfleisch, Aric
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 978-1-62748-887-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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