Using price strategy to manage adoption barriers of radical new products

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Proceedings of the 2013 AMA Winter Marketing Educators' Conference
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 24
Page range: 123-124
Conference title: 2013 AMA Winter Marketing Educators' Conference
Location of the conference venue: Las Vegas, Nev.
Date of the conference: Feb. 15-17, 2013
Publisher: Rindfleisch, Aric
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 0-87757-351-4 , 978-1-62748-887-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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