Using price strategy to manage adoption barriers of radical new products

URL:	http://toc.proceedings.com/19018webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Proceedings of the 2013 AMA Winter Marketing Educators' Conference
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	24
Page range:	123-124
Conference title:	2013 AMA Winter Marketing Educators' Conference
Location of the conference venue:	Las Vegas, Nev.
Date of the conference:	Feb. 15-17, 2013
Publisher:	Rindfleisch, Aric
Place of publication:	Chicago, Ill. ; Red Hook, NY
Publishing house:	American Marketing Assoc. ; Curran
ISBN:	0-87757-351-4 , 978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

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