Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors


Kuester, Sabine ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas


DOI: https://doi.org/10.1111/jpim.12005
URL: http://onlinelibrary.wiley.com/doi/10.1111/jpim.12...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Product Innovation Management
Volume: 30
Issue number: 3
Page range: 533-544
Place of publication: Oxford [u.a.]
Publishing house: Wiley-Blackwell
ISSN: 0737-6782
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Article]


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