Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors


Kuester, Sabine ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas



DOI: https://doi.org/10.1111/jpim.12005
URL: http://onlinelibrary.wiley.com/doi/10.1111/jpim.12...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: The Journal of Product Innovation Management
Volume: 30
Issue number: 3
Page range: 533-544
Place of publication: Oxford [u.a.]
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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