Managing the Product Portfolio for Success

Kuester, Sabine ; Landauer, Nina

Document Type: Working paper
Year of publication: 2013
The title of a journal, publication series: IMU Research Insights
Volume: 013
Place of publication: Mannheim
Publishing house: Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Subject: 330 Economics
Abstract: The goal of this work is to understand the importance and performance implications of effective product portfolio management.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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BASE: Kuester, Sabine ; Landauer, Nina

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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina

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