Managing the Product Portfolio for Success


Kuester, Sabine ; Landauer, Nina


URL: https://www.bwl.uni-mannheim.de/media/Einrichtunge...
Document Type: Working paper
Year of publication: 2013
The title of a journal, publication series: IMU Research Insights
Volume: 013
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Subject: 330 Economics
Abstract: The goal of this work is to understand the importance and performance implications of effective product portfolio management.

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2013) Managing the Product Portfolio for Success. IMU Research Insights Mannheim 013 [Working paper]


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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina

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