Communication when pricing alignable and nonalignable value-added services


Schuhmacher, Monika C. ; Kuester, Sabine



URL: http://purl.tue.nl/707265826220161
Document Type: Conference or workshop publication
Year of publication: 2013
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 42
Page range: 191-192
Conference title: Lost in Translation: Marketing in an Interconnected World
Location of the conference venue: Istanbul, Turkey
Date of the conference: June 4-7, 2013
Author/Publisher of the book
(only the first ones mentioned)
:
Karaosmanoglu, Elif
Place of publication: Stockholm
Publishing house: EMAC
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]


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ORCID: Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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