Communication when pricing alignable and nonalignable value-added services

Schuhmacher, Monika C. ; Kuester, Sabine

URL:	http://purl.tue.nl/707265826220161
Document Type:	Conference or workshop publication
Year of publication:	2013
The title of a journal, publication series:	Proceedings ... EMAC Conference
Volume:	42
Page range:	191-192
Conference title:	Lost in Translation: Marketing in an Interconnected World
Location of the conference venue:	Istanbul, Turkey
Date of the conference:	June 4-7, 2013
Publisher:	Karaosmanoglu, Elif
Place of publication:	Stockholm
Publishing house:	EMAC
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Additional information:	Online-Ressource

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