Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch


Kraus, Florian ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy



Document Type: Conference presentation
Year of publication: 2013
Conference title: 35th INFORMS Marketing Science Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: 11.-13.07.2013
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch. (2013) 35th INFORMS Marketing Science Conference (Istanbul, Turkey) [Conference presentation]


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