Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch

Document Type:	Conference presentation
Year of publication:	2013
Conference title:	35th INFORMS Marketing Science Conference
Location of the conference venue:	Istanbul, Turkey
Date of the conference:	11.-13.07.2013
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Kraus, Florian ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy

Google Scholar: Kraus, Florian ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy

ORCID: Kraus, Florian

, Steenburgh, Thomas J., Ahearne, Michael, Liutec, Carmen, Boichuk, Jeffrey P. and Bolander, Willy

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