Exploring Why Consumers Engage in Boycotts: Toward a Unified Model


Albrecht, Carmen-Maria ; Heinrich, Daniel ; Campbell, Colin ; Lammel, Manuela



DOI: https://doi.org/10.1002/pa.1473
URL: http://onlinelibrary.wiley.com/doi/10.1002/pa.1473...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Public Affairs
Volume: 13
Issue number: 2
Page range: 180-189
Place of publication: Malden, Mass.
Publishing house: Wiley
ISSN: 1472-3891
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Additional information: Online-Ressource




Dieser Eintrag ist Teil der Universitätsbibliographie.




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