Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effect

Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.

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Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume: 35
Issue number: 2
Page range: 91-103
Place of publication: München
Publishing house: Beck
ISSN: 0344-1369
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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