Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effect


Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M.



DOI: https://doi.org/10.15358/0344-1369_2013_2_91
URL: https://elibrary.vahlen.de/10.15358/0344-1369_2013...
Additional URL: http://rsw.beck.de/rsw/upload/Marketing/Marketing_...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume: 35
Issue number: 2
Page range: 91-103
Place of publication: München
Publishing house: Beck
ISSN: 0344-1369
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Backhaus, Christof ; Gurzki, Hannes ; Woisetschläger, David M. (2013) Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effect. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 35 2 91-103 [Article]


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