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Friege, Christian ; Kraus, Florian ; Sahin, Ebru

Document Type:	Article
Year of publication:	2013
The title of a journal, publication series:	Wirtschaftswissenschaftliches Studium : WiSt
Volume:	42
Issue number:	5
Page range:	224-230
Place of publication:	München [u.a.]
Publishing house:	Beck
ISSN:	0340-1650
Publication language:	German
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

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