Exploring Competitive Advantage Of Social Networking Sites: A Business Model Perspective

Steininger, Dennis M. ; Wunderlich, Philipp ; Pohl, Frederik

URL: http://aisel.aisnet.org/ecis2013_cr/214
Additional URL: https://www.researchgate.net/publication/260087944...
Document Type: Conference or workshop publication
Year of publication: 2013
Book title: ECIS 2013 proceedings : Completed Research ; 21st European Conference on Information Systems, June 5-8, Utrecht University
Page range: Paper 214
Date of the conference: 05.-08.06.2013
Place of publication: Atlanta, Ga.
Publishing house: AISeL
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Mittelstandsforschung (ifm)
Business School > Mittelstandsforschung u. Entrepreneurship (Woywode 2007-)
Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit 2006-2013)
Subject: 650 Management
Keywords (English): Social Networking Sites , Business Model Success
Abstract: In an empirical study, we explore success factors of electronic business models by comparing how the two professional social networking sites (SNS) LinkedIn and Xing have achieved competitive advantage. Using the grounded theory method and a resource-based perspective, our interpretative case study employs the business models of the respective organizations as units of analysis. The resource-based view of the firm (RBV) proposes to explain competitive advantage. Hence, our study aims at revealing success factors that lead to competitive advantage by grounding them with unique resources and capabilities encompassed by the business model as well as pioneering advantages. To the best of our knowledge, this is one of the first studies taking an organizational perspective instead of a user perspective on the growth and success of social networking sites. Surprisingly, our results indicate that even in a digitized and globalized world where location didn’t seem to matter anymore, location is still one of the major drivers for a successful social networking business. It is strongly linked with management resources and funding opportunities that enable different types of growth strategies for such digital start-ups.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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