The Impact of Brand Equity on Customer Acquisition, Retention, and Profit MarginStahl, Florian ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A.
BASE:
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
;
Neslin, Scott A.
Google Scholar: Stahl, Florian ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. ORCID: Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. Page ViewsYou have found an error? Please let us know about your desired correction here: E-Mail Actions (login required)
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