Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles

URL:	http://web.ebscohost.com/ehost/pdfviewer/pdfviewer...
Document Type:	Article
Year of publication:	2004
The title of a journal, publication series:	JMM : The International Journal on Media Management
Volume:	6
Issue number:	1/2
Page range:	59-66
Place of publication:	Philadelphia, Pa.
Publishing house:	Taylor & Francis Group
ISSN:	1424-1277
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Stahl, Florian ; Schäfer, Marc-Frederic ; Maass, Wolfgang

Google Scholar: Stahl, Florian ; Schäfer, Marc-Frederic ; Maass, Wolfgang

ORCID: Stahl, Florian

, Schäfer, Marc-Frederic and Maass, Wolfgang

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