Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles

Stahl, Florian ; Schäfer, Marc-Frederic ; Maass, Wolfgang

Document Type: Article
Year of publication: 2004
The title of a journal, publication series: JMM : The International Journal on Media Management
Volume: 6
Issue number: 1/2
Page range: 59-66
Place of publication: Philadelphia, Pa.
Publishing house: Taylor & Francis Group
ISSN: 1424-1277
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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