Social software , web 2.0 , social software intensity , labour productivity
Abstract:
Social software applications such as wikis, blogs or social networks are being increasingly
applied in firms. These applications can be used for external communication as well as
knowledge management enabling firms to access internal and external knowledge. Firms
can optimize customer relationship management, marketing and market research as well
as project management and product development resulting in potential productivity
gains for the firms. This paper analyses the relationship between social software applications
and labour productivity. Using firm-level data of 907 German manufacturing and
service firms, this study examines whether these applications have a positive impact on
labour productivity. The analysis is based on a Cobb-Douglas production function. The
results reveal that social software has a negative impact on labour productivity. They
stay robust for different specifications and alternative measures for social software.
Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.
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