Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy Based on Evolutionary Game Theory

Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen

Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 41
Issue number: 2
Page range: 185-205
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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