Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy Based on Evolutionary Game Theory


Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen



DOI: https://doi.org/10.1007/s11747-011-0299-5
URL: http://link.springer.com/article/10.1007%2Fs11747-...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 41
Issue number: 2
Page range: 185-205
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen (2013) Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy Based on Evolutionary Game Theory. Journal of the Academy of Marketing Science New York, NY 41 2 185-205 [Article]


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