How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority


Homburg, Christian ; Jensen, Ove ; Hahn, Alexander



DOI: https://doi.org/10.1509/jm.11.0251
URL: http://journals.ama.org/doi/abs/10.1509/jm.11.0251
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Marketing : JM
Volume: 76
Issue number: 5
Page range: 49-69
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management




Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item