What Drives Key Informant Accuracy?


Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver



DOI: https://doi.org/10.1509/jmr.09.0174
URL: http://journals.ama.org/doi/abs/10.1509/jmr.09.017...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 49
Issue number: 4
Page range: 594-608
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver (2012) What Drives Key Informant Accuracy? Journal of Marketing Research : JMR Chicago, Ill. 49 4 594-608 [Article]


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