What Drives Key Informant Accuracy?

DOI:	https://doi.org/10.1509/jmr.09.0174
URL:	http://journals.ama.org/doi/abs/10.1509/jmr.09.017...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of Marketing Research : JMR
Volume:	49
Issue number:	4
Page range:	594-608
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISSN:	0022-2437 , 1547-7193
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver

Google Scholar: Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver

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