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Consequences of product portfolio decisions on consumer behavior


Buys, Sebastian



Document Type: Doctoral dissertation
Year of publication: 2010
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 3 November 2010
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Subject headings (SWD): Business-to-Consumer , Portfoliomanagement
Keywords (English): product portfolio decisions
Abstract: Product line management is an important task for companies which entails many critical challenges. This dissertation addresses some of these challenges. More specifically, companies' decisions with regard to the size of product lines and the elimination of product alternatives are studied from a customers' perspective.




Dieser Eintrag ist Teil der Universitätsbibliographie.




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