Introducing prices for formerly free value-added services

Broermann, Barbara

Document Type:	Doctoral dissertation
Year of publication:	2011
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Kuester, Sabine
Date of oral examination:	27 April 2011
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Subject headings (SWD):	Dienstleistung , Strategie
Keywords (English):	Price , Value-added Service
Abstract:	This dissertation identifies price communication strategies to overcome customers' adverse reactions when being confronted with a price introduction for value-added services that were formaly available for free.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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