Introducing prices for formerly free value-added services

Broermann, Barbara

Document Type: Doctoral dissertation
Year of publication: 2011
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 27 April 2011
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Subject headings (SWD): Dienstleistung , Strategie
Keywords (English): Price , Value-added Service
Abstract: This dissertation identifies price communication strategies to overcome customers' adverse reactions when being confronted with a price introduction for value-added services that were formaly available for free.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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