Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development


Hildesheim, Andreas


Document Type: Doctoral dissertation
Year of publication: 2011
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 5 October 2011
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Subject headings (SWD): Innovation , Vertrieb
Keywords (English): Sales force , new product development
Abstract: This dissertation project aims at resolving the question whether sales force integration represents a key driver of new product success both at the new product and at the company level.

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Hildesheim, Andreas (2011) Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development. Mannheim [Doctoral dissertation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item