Rules for successful competitive pricing in business markets


Homburg, Christian ; Totzek, Dirk



URL: https://www.bwl.uni-mannheim.de/media/Einrichtunge...
Document Type: Working paper
Year of publication: 2012
The title of a journal, publication series: IMU Research Insights
Volume: 002
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management
Abstract: The study shows how firms can lower the risk that their managers with pricing responsibility give excess price concessions. The study addresses major pitfalls in firms’ competitive pricing and shows how to professionalize competitive pricing.

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Totzek, Dirk (2012) Rules for successful competitive pricing in business markets. IMU Research Insights Mannheim 002 [Working paper]


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